Washington, DC

YOUR GROWTH PARTNER.

Managing Partner of Goodmen Enterprises. A conglomerate consisting of Goodmen Promotions, Goodmen Life Insurance Brokerage, and Goodmen Health & Wellness, all of which Larnelle Hardy founded. Board member and employer partner at On-Ramps to Careers. A decade of compounding growth built on a pattern that started long before any of it.

Larnelle Hardy headshot
As Seen In

The Story

THE PATTERN BEHIND THE PORTFOLIO.

Long before anyone was watching, Larnelle Hardy was already competing on a national stage, twice over, in two different arenas.

Act first, build something real, then use what you learn to help others grow.

The first was athletic. In 2011, still a kid from Washington, DC, Larnelle competed in the AAU Junior Olympic Games in the Boys' Outdoor Pentathlon, representing his city against the best in the country. It was an early lesson in what it takes to perform when the stakes are national, not local.

The second was technical. As a student at McKinley Technology High School, he landed a student internship at Microsoft, an early look at how large-scale technology gets designed, shipped, and iterated. While there, he served as a mentor for Microsoft's national Hour of Code initiative, teaching other students to code. That mentorship is what caught the attention of a Washington Post reporter, who featured him in December 2014, well ahead of his classmates.

Larnelle Hardy with fellow students at Microsoft
McKinley Technology High School, mentoring through Microsoft's Hour of Code, the role that led to a Washington Post feature.

That Microsoft internship became the seed for what came next: rapid, compounding growth. In 2015, while studying cybersecurity and business at Capitol Technology University and American University, Larnelle turned it into T-Street Games, a gaming venture he co-founded with four IT students. He personally convinced Microsoft to invest in his team, purchasing office space at 1776, the downtown DC startup hub, for them to build in. That experience pulled him from building games into building low-code software applications for marketing, the same track that led to his Pega CSA certification. In 2018, that shift became Goodmen Promotions, founded with four IT students on the conviction that small businesses deserved the same caliber of growth infrastructure that enterprise companies quietly built behind closed doors. Alongside it, he spent years building a corporate sales and client-success career, most recently leading a department at 51Blocks, experience that now feeds directly into how he runs Goodmen Enterprises.

Larnelle Hardy with the founding team behind T-Street Games and Goodmen Promotions
The founding team behind T-Street Games, and later, Goodmen Promotions.

All of that business building has run alongside a second, equally consistent thread: building people. Larnelle is a graduate of On-Ramps to Careers, a Washington DC workforce development nonprofit that has shaped the careers of thousands of DC young people. He spent time on staff there as Alumni Relations Manager, now serves on its Board of Directors, runs Goodmen Enterprises' corporate partnership hosting a six-week summer internship for DC high schoolers, and chairs its Alumni Association, a full-circle story that earned him the organization's 2025 Alumni of the Year award. He's also co-founded initiatives bringing AI education directly to inner-city youth.

2011

National Competition

AAU Junior Olympic Games, Boys' Outdoor Pentathlon. National competition, representing Washington, DC.

2014

Microsoft / Washington Post

Featured in the Washington Post for mentoring students through Microsoft's Hour of Code initiative during his internship. Also named On-Ramps to Careers Intern of the Year.

2015

Founded T-Street Games

Turned his Microsoft internship into T-Street Games, co-founded with four IT students. Convinced Microsoft to invest in his team by purchasing office space at 1776, the downtown DC startup hub.

2018

Founded Goodmen Promotions

Founded Goodmen Promotions with four IT students, shifting from game development into low-code marketing software (the track behind his Pega CSA certification).

2023

On-Ramps to Careers Staff

Joined On-Ramps to Careers staff as Alumni Relations Manager.

2024

Board of Directors

Joined the On-Ramps to Careers Board of Directors, the youngest board member in the organization's history.

2025

Alumni of the Year

Named On-Ramps to Careers Alumni of the Year and Alumni Chairman.

2026

Goodmen Life + Wellness

Became accredited and licensed across finance, technology, and healthcare. Launched Goodmen Life Insurance Brokerage and founded Goodmen Health & Wellness, the second and third builds under Goodmen Enterprises.

SPEED + SYSTEMS = GOODMEN ENTERPRISES.

Serial Entrepreneurship

GOODMEN ENTERPRISES.

Larnelle Hardy is a serial entrepreneur and Managing Partner of Goodmen Enterprises, the umbrella for every company he's built. Not three separate bets, but one instinct applied three times: marketing, then insurance, now health.

7-figure

Client portfolio managed & scaled under a corporate client management contract

2018

Goodmen Enterprises founded

3

Companies under Goodmen Enterprises

Goodmen Promotions logo

Goodmen Promotions · Est. 2018

GROWTH INFRASTRUCTURE FOR BUSINESSES THAT DON'T HAVE AN ENTERPRISE BUDGET.

An AI marketing agency founded by Larnelle Hardy, Founder & Chief Digital Strategist, and four IT students in 2018. Now powering GrowthBot Pro, the AI growth platform that runs the work agencies used to do by hand.

Larnelle Hardy at a Goodmen Promotions event

2018

Agency founded

6+

Core services

6

GrowthBot Pro modules

"Small businesses deserve the same growth infrastructure enterprise companies build behind closed doors."

That conviction is why Goodmen Promotions exists: hands-on business development and client growth strategy for small businesses, run with the discipline of a much bigger company.

Larnelle's own sales background backs it up: a business sales development track at Event Pop working accounts for clients like AT&T, Xfinity, and Charter, with four promotions in two years.

What Clients Say

Read all testimonials →

The Product

GrowthBot Pro

A decade of running growth work by hand (spreadsheets, dashboards, recap calls) turned into software. GrowthBot Pro replaces the manual grind of lead tracking, reporting, and strategy with a system that runs on its own.

Operations

24/7 AI lead capture and qualification, with every conversation logged to a live dashboard.

Marketing

Automated weekly intelligence reports and 90-day growth roadmaps, generated and tracked on their own.

Revenue

AI sales coaching for calls and objections, plus forecasting for lead volume, close rate, and deal value.

Finance

AI bookkeeping, P&L, cash flow forecasting, and invoicing, handled automatically.

Goodmen Life Insurance Brokerage logo

Goodmen Life Insurance Brokerage · 2026

SAME BUILDER, NOW PROTECTING FAMILIES.

The same instinct that turned four IT students into a growth agency, pointed at insurance. Larnelle brings the discipline that scaled a seven-figure client portfolio under a corporate client management contract, now applied to managing what matters most for families.

This isn't a side venture. It's the second proof point that the Goodmen Enterprises pattern works in any industry.

Goodmen Life Insurance Brokerage brand concept, The Yard Eastern Market, Washington DC
Goodmen Life at The Yard Eastern Market, Washington, DC.

2026

Founded

4

Core services

22172811

National Producer Number

Consulting & Advising

Financial management guidance.

Health Insurance

Accident & health coverage.

Life Insurance

Indexed universal & term life policies.

Annuities

Variable annuity planning.

Goodmen Health & Wellness logo

Goodmen Health & Wellness · Founded 2026

THE PATTERN, CONTINUING.

Marketing, then insurance, now health: the third build in the same throughline, and the one closest to home. Larnelle has competed and trained since the AAU Junior Olympics, through a decorated track and field career, and keeps that same discipline today through hiking, running, and community events like the Empower 5K Run benefiting Autism Speaks. Goodmen Health & Wellness is that instinct, pointed at helping others build it too: coaching and education for mental and physical wellness.

Get in touch
Larnelle Hardy hiking at Great Falls

Mental Wellness Coaching

One-on-one coaching support for mental wellness.

Physical Wellness Coaching

One-on-one coaching support for physical wellness.

Mental Wellness Education

Education and resources for building mental wellness habits.

Physical Wellness Education

Education and resources for building physical wellness habits.

Credentialed

Few people hold licenses and accreditations spanning finance, healthcare, and technology the way Larnelle does: a rare combination that shows up in how Goodmen Enterprises operates across all three.

Insurance BrokerLife, Health & Annuity, NPN 22172811
Pega CSA 72v2Pegasystems, Certified System Architect
Community Health WorkMaryland Department of Health
Washington PostHour of Code, 2014
AAU Junior Olympics2011
On-Ramps to Careers2025 Alumni of the Year
On-Ramps to Careers2014 Intern of the Year
MicrosoftStudent Intern

Speaking & Media

ON STAGE, IN THE ROOM, AND IN PRINT.

On-Ramps to Careers · Board Member & Employer Partner

GRADUATE. STAFF. BOARD MEMBER. NOW CHAIRMAN.

A 501(c)3 nonprofit connecting DC students with internships and pathways into STEM careers. Larnelle was named Intern of the Year in 2014 as a participant, then came back over a decade later as a board member and an employer partner through Goodmen Enterprises.

Larnelle Hardy holding the 2025 On-Ramps to Careers Alumni of the Year award

2014

Intern of the Year

2025

Alumni of the Year

4

Roles held since 2023

3

Concurrent roles today

On-Ramps to Careers Jul 2023 to Present

Alumni Chairman

Oct 2025 to Present

Leads the Alumni Association.

Corporate Partner

May 2025 to Present

Goodmen Enterprises hosts a six-week summer internship for DC high schoolers through this partnership.

Board Member, Board of Directors

Jan 2024 to Present

Youngest board member in the organization's history.

Alumni Relations Manager

Jul 2023 to Jan 2024 · Full-time staff

Led all alumni programs.

Community Impact

Larnelle Hardy at a Goodmen Promotions / On-Ramps to Careers event
Larnelle Hardy on an On-Ramps to Careers alumni fireside chat panel
Larnelle Hardy at an On-Ramps to Careers event

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FOLLOW ALONG ON INSTAGRAM.

Get in touch

LET'S CONNECT.

Washington, DC